Created from a single voice note with Agent Craft
Most people who've written off AI for their business made that call…

Most people who've written off AI for their business made that call based on the chatbot version. Type a question, get an answer, scratch your head about what to do with it. That's not a fair test. The version they haven't seen is an AI employee, if you like, that lives inside your actual workflow. One that knows your content strategy, your audience, your channel mix. One that handles the research, the formatting, the scheduling. You just provide the raw material. Those are two completely different things. And most of the skepticism out there is aimed at the first one. So here's the question: if you've written AI off for marketing, was your experience the chatbot version or the embedded-agent version? Genuinely curious how many people are judging the whole category based on the least capable use case.
More content from Agent Craft
- InstagramPlug it in and it gets to work. That's genuinely how Agent Craft operates inside Slack, Microsoft Teams, and Google Chat. Most AI tools ask you to go somewhere new. A new tab, a new login, a new habit. Agent Craft does the opposite. You install it into the work surface you're already in, and it introduces itself to your team like a new hire would. It figures out how people like to work. It starts asking for contributions, crafts prompts suited to each person, and collects voice notes. Then it takes that material and runs with it, turning what your team already knows into content that's ready to publish. Barrie Hadfield put it well: "The key thing is I no longer have to do the typing. We tell agents what to do, and agents write it." That's the real shift. Not a smarter chatbot. An agent that lives in your workflow, works around the clock, and treats your team's knowledge as the raw material for content that actually sounds like your people. The reason adoption tends to fail with AI tools is that the tool sits outside the work. People have to remember to use it. Agent Craft sits inside the conversation your team is already having. That's a different thing entirely. It was built this way from the start. AI first, not bolted on. And if your experience of AI so far has been typing into a chatbot and getting an answer, you're seeing a fraction of what it can do when it's plugged directly into your team.
- TikTokDon't optimize what shouldn't exist. If nobody's using that feature, cut it, you'll build something better without it. #softwaredevelopment #buildinpublic #productthinking #agentcraft #devtips #engineering
- X (Twitter)Working on something for weeks doesn't make it good. I've been building my app for a while now. Careful architecture. Real testing. Work I genuinely put time and thought into. And I just made the call to delete a lot of it. Not because it was bad work. Because the place I'm in now is different from where I started. And not everything that made sense at the beginning still makes sense today. There's a name for the trap I had to avoid. The sunk cost fallacy. The idea that because you invested in something, you have to keep it. That the hours justify the output. They don't. The work doesn't become valuable just because it was hard. So I cut it. And here's the thing: simplicity is almost always better. Not sometimes. Almost always. Complexity creeps in quietly, feature by feature, decision by decision, until you look up and realize you've built something that nobody, including you, fully understands anymore. The clean version is harder to ship because it feels like you're leaving something on the table. You're not. You're leaving the table clear enough to actually eat at. Simplicity is almost always better.
- BlogReal-Time Decision Engines vs. Traditional CRMs: How to Compare Real-Time Decision Engines for Email Segmentation Versus Traditional CRMs (And Why It Actually Matters)
- TikTokYour marketing team isn't your biggest asset, you are. The founder's voice is what people actually want to follow and buy from. #founderpersona #businessmarketing #personalbranding #entrepreneurmindset #marketingstrategy #contentmarketing
- X (Twitter)Nobody wants to follow your company. Nobody wants to read your brand's content. Nobody cares about your logo. That's not a hot take. That's just how people actually behave online.
