Created from a single voice note with Agent Craft
Bluesky
Barrie's team was creating content randomly. Different people,…
Barrie's team was creating content randomly. Different people, different approaches, most just ignoring social entirely because it felt overwhelming. AgentCraft gave them their first real system. Campaigns that actually held together, with each person's voice intact.
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- X (Twitter)Working on something for weeks doesn't make it good. I've been building my app for a while now. Careful architecture. Real testing. Work I genuinely put time and thought into. And I just made the call to delete a lot of it. Not because it was bad work. Because the place I'm in now is different from where I started. And not everything that made sense at the beginning still makes sense today. There's a name for the trap I had to avoid. The sunk cost fallacy. The idea that because you invested in something, you have to keep it. That the hours justify the output. They don't. The work doesn't become valuable just because it was hard. So I cut it. And here's the thing: simplicity is almost always better. Not sometimes. Almost always. Complexity creeps in quietly, feature by feature, decision by decision, until you look up and realize you've built something that nobody, including you, fully understands anymore. The clean version is harder to ship because it feels like you're leaving something on the table. You're not. You're leaving the table clear enough to actually eat at. Simplicity is almost always better.
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