Created from a single voice note with Agent Craft
The software industry is at an inflection point right now and I think…
The software industry is at an inflection point right now and I think most people are misreading what's actually happening. Everyone's talking about the SaaS apocalypse like it's the death of software. It's not. What's dying is the software-only business model. The companies that built their entire identity around charging hefty license fees for complex tools that clients had to learn, configure, manage, and ultimately struggle with. That era is over. But here's where the narrative gets misguided. The assumption underneath the SaaS apocalypse story is that clients want to build their own software instead. They don't. They never did. Nobody is sitting there thinking, "I wish I could spend six months building internal tools." What they want is a done-for-you outcome. They want to pay for results, not for access to software they have to figure out themselves. So what's actually emerging is a new breed of company. Not a SaaS business. Not a traditional services firm either. Something different. These companies are engineered with AI from the outset, which creates real efficiency and scale, but they're also bundling services alongside the technology. The client pays less overall because AI has compressed the cost of delivery. And because there are humans in the loop, the work actually gets done to spec rather than the client being left alone with a dashboard they don't understand. That combination is what clients are willing to pay for. Not licenses. Outcomes. Think about it from the client's side for a second. They don't want to learn complex software. They don't want to pay expensive license fees. They don't want to build their own tools. What they want is someone to say: give us the problem, we'll handle it, here's the result. The pricing reflects that. Pay for what you get, not for what you might theoretically do with a piece of software. The companies winning right now are the ones that figured this out early. AI as the engine, services as the wrapper, outcomes as the product. That's the model. It's not revolutionary in concept but the economics only work now because of how dramatically AI has changed the cost structure of delivery. Engineers are something like 100x more productive than they were even a year ago. That productivity improvement flows through the entire chain. Services that used to be expensive to deliver aren't anymore. Legacy SaaS incumbents are going to find this uncomfortable. Their whole pitch was that once you're on the platform, you stay on the platform. Switching costs were the moat. But if a new breed of company can deliver better outcomes at a lower all-in cost without asking you to change your behavior at all, that moat disappears fast. This isn't coming. It's already happening. The valuation drops in traditional SaaS companies aren't a blip. They're a signal.
More content from Agent Craft
- TikTokDon't optimize what shouldn't exist. If nobody's using that feature, cut it, you'll build something better without it. #softwaredevelopment #buildinpublic #productthinking #agentcraft #devtips #engineering
- X (Twitter)Working on something for weeks doesn't make it good. I've been building my app for a while now. Careful architecture. Real testing. Work I genuinely put time and thought into. And I just made the call to delete a lot of it. Not because it was bad work. Because the place I'm in now is different from where I started. And not everything that made sense at the beginning still makes sense today. There's a name for the trap I had to avoid. The sunk cost fallacy. The idea that because you invested in something, you have to keep it. That the hours justify the output. They don't. The work doesn't become valuable just because it was hard. So I cut it. And here's the thing: simplicity is almost always better. Not sometimes. Almost always. Complexity creeps in quietly, feature by feature, decision by decision, until you look up and realize you've built something that nobody, including you, fully understands anymore. The clean version is harder to ship because it feels like you're leaving something on the table. You're not. You're leaving the table clear enough to actually eat at. Simplicity is almost always better.
- BlogReal-Time Decision Engines vs. Traditional CRMs: How to Compare Real-Time Decision Engines for Email Segmentation Versus Traditional CRMs (And Why It Actually Matters)
- TikTokYour marketing team isn't your biggest asset, you are. The founder's voice is what people actually want to follow and buy from. #founderpersona #businessmarketing #personalbranding #entrepreneurmindset #marketingstrategy #contentmarketing
- X (Twitter)Nobody wants to follow your company. Nobody wants to read your brand's content. Nobody cares about your logo. That's not a hot take. That's just how people actually behave online.
- BlogWhat Tools Connect CRM and Ad Platforms for Unified Attribution This Year (And Why Most SMBs Still Can't Answer That Question)