Created from a single voice note with Agent Craft
LinkedInPosted to X — @mhadfield007, Linkedin - Mark Hadfield
A prospect asked me to quote personal branding for 30 people. The…
A prospect asked me to quote personal branding for 30 people. The company only had 60 employees. Half of them, they wanted posting. I said yes, but the request stuck with me. Because it's the thing the whole industry keeps getting wrong. Right now personal branding gets sold one executive at a time. Consultants and ghostwriters running high-ticket engagements, one person at a time. That's a real business, but it's a sliver of the actual market. The much bigger market is every executive who works inside a company. And they should all be doing this themselves. Think about how you actually market a company. The default move is handing it to the marketing team to post generic content on the company accounts. Pictures on Facebook and Instagram. Meanwhile the people who know the most, the ones doing the work, say nothing. Flip it. Tap into the insights and knowledge sitting inside those 30 executives. Real content about what they actually do. That's a better way to market the whole organization than any company page ever will be. And picture what the internet looks like if this happens everywhere. 30 execs out of every 60-person company posting real experience and real thinking, instead of a marketing team scheduling stock photos. More interesting to read. More useful. So the personal branding space is due for a shake-up. The consultants aren't bad at the job. The problem is the model only serves a handful of people who can afford it, while the far larger group who'd benefit most gets nothing. If you run a company, who inside your building knows the most and says the least? Building: AgentCraft dot ai Grow your personal brand in minutes per day with voice notes
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