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X (Twitter)

Forty seconds a day. That's the real question sitting behind every…

X (Twitter) post

Forty seconds a day. That's the real question sitting behind every conversation I have with a small business owner about marketing. Not "can AI help us?" Not "should we try content?" Just: can you give me forty seconds? Because here's what I see constantly. Companies outsourcing their marketing to agencies and getting back a feed full of ads. Not paid ads. Organic social. Posts that look like they came from a brochure. Nobody follows that. Nobody engages with it. I worked with a manufacturing company recently that had been paying an agency for exactly this. Every post looked like an advert. They had a few dozen followers across all their accounts and zero engagement. I said it then and I'll say it to anyone: at that follower count, they'd have been better off just picking up the phone. The honest thing about the marketing problem for SMBs is that every obvious solution is either slow, expensive, or both. Hire a full in-house team. You're looking at north of $370,000 a year once you factor in the actual headcount you need to do this well. That's not a rounding error. That's a serious commitment that most growing companies simply can't make. Hire an agency. You've seen what that produces. Do it yourself. Now you're spending hours you don't have learning tools that change every six months. What I keep running into when I talk to business owners is that they think the third option, doing it yourself with AI, means learning to prompt. Spending time figuring out Claude or OpenAI. Building workflows. Managing outputs. And I get why that's daunting, because it should be. That's not a marketing strategy, that's a second job. Agent Craft is built on a pretty simple belief: 99% of SMBs don't want to operate technical AI tools. They don't want to install anything, configure anything, or babysit a model. They want marketing done for them. The audiences for software like Claude skills are real and the capabilities are genuinely impressive, but those are tools for technical people who enjoy tinkering. That's not your average business owner trying to compete. What we actually built is an agent that handles the prompting, the model selection, the scheduling, the publishing across channels. You don't touch any of that. What you do touch is the stuff only you know: your customer stories, your thinking, your differentiation, where the business is right now. You put that in via a voice note. Forty-five seconds. That's it. The manufacturing company I mentioned? Once they moved to this approach, the content changed overnight. Founders and executives talking authentically about what they do. Multiple posts across multiple channels, consistently. Night and day. The plan that covers all of this is $95 a month. Additional seats for other team members are $49 a seat. I'll let you do the comparison to $370,000 a year yourself. Don't tell me you don't have time for forty seconds a day. You do.

Mark HadfieldJun 24, 2026Published to X - Mark HadfieldView original ↗

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