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Posted to X - Mark Hadfield, Linkedin - Mark Hadfield

I have been a Hubspot.com customer for years They have 5,000…

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I have been a Hubspot.com customer for years They have 5,000 features, its very complex, and setup never ends. I have been looking for a better solution. CRM data entry is one of the most hated tasks in sales. Everyone knows it. And yet most teams still do it manually, or just don't do it at all, which is worse. I recently came across an agentic first CRM: Lightfield.app The setup took minutes. Connect your email, and the system reads it. From there it figures out who you're talking to, what you're trying to close, what follow-ups are sitting there ignored, and who the accounts are. It goes out and researches those accounts on its own. It joins your Zoom calls, takes notes, and folds everything back into the CRM record automatically. No manual entry. No stale data. No spreadsheet you're two weeks behind on. Compare that to HubSpot. It's not a bad product. But it was built in a different era, and it shows. Thousands of features, most of which most customers never touch, because getting them configured and running is a project, not a setup. The company will figure out how to move toward an agentic model eventually. But the gap between retrofitting intelligence onto legacy infrastructure versus building intelligence in from day one is real, and it's big. Lightfield started agentic. That's the difference. This is the same thinking Agent Craft applied to content marketing. Not "how do we add AI to what already exists" but "what does a marketing system look like if you design it around intelligence from the first line of code." The result is a system where an executive can capture a thought, and the platform handles everything from there. Format, channel, scheduling, all of it. If you're re-evaluating your CRM, Lightfield is worth a serious look. And if organic content is something your team keeps deprioritizing because it takes too long, that's exactly what Agent Craft was built for.

Mark HadfieldJun 24, 2026Published to X - Mark Hadfield and Linkedin - Mark HadfieldView original ↗

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