Created from a single voice note with Agent Craft
Hot take that I know will get pushback: the exec team's personal…
Hot take that I know will get pushback: the exec team's personal profile matters more than the company brand page. Full stop. Look at the numbers. Brand pages sit at a few thousand followers, maybe tens of thousands if they've been grinding for years. Then you look at the person actually running the company and they've got millions. Elon, Gates, Branson. People aren't following the logo. They're following the thinking behind it. And yet every SMB I talk to pours time and money into the brand profile and treats the exec's personal presence as an afterthought. The CEO posts once a month, if that, because they're super, super busy and nobody's made it easy for them to get their thoughts out. Here's where I'll get disagreement: I don't think this is a time problem. I think it's a value problem. Most execs genuinely don't believe their opinions are worth sharing publicly. They think social media is for marketers with graphics templates, not for someone who's been in the industry for 20 years and has real things to say. That's the biggest pitfall I keep seeing. The person with the most credibility, the most experience, the most genuinely interesting perspective in the entire company is sitting on the sidelines while someone else posts a motivational quote over a stock photo on the brand page. So here's the actual debate: should SMBs deprioritise the brand profile almost entirely and put that energy into the faces behind the company? I think yes. I think for most businesses under 50 people, a strong personal profile from the founder or CEO will outperform the brand page by a factor of 10 within 12 months. Where are you landing on this?
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