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Most founding teams have an unofficial mantra. Sometimes it's written…
Most founding teams have an unofficial mantra. Sometimes it's written on a wall. More often it just exists as a phrase the founder repeats until it becomes the air everyone breathes. Ours is "you just get going." Pick the space, start moving, let the doing show you the way. It's worked six times now. But I've been thinking about whether that's actually the right mantra for a team, or whether it's just the founder's operating system getting projected onto everyone else. Because there's another candidate. "People will pay for what they value." That one lives at a different level. It's not about motion, it's about signal. It forces the question of whether what you're building is actually valued, not just whether you're moving fast. Two completely different orientations. One is about starting. One is about testing whether you should keep going. So here's the question: if your team had to pick one phrase to put on the wall, something that shapes how every person makes decisions, which kind would it be? A bias-toward-action mantra, or a reality-check mantra? And which type is actually running your team right now, whether you've said it out loud or not?
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