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LinkedIn
The bar to stand out on LinkedIn is embarrassingly low, and almost…
The bar to stand out on LinkedIn is embarrassingly low, and almost nobody is clearing it. The hollow post is winning. That's the real problem. Scroll for two minutes. "I'm thrilled to announce." "I want to welcome Sarah to the team." Sanitised, performative, and nobody stops scrolling for it. The platform is starving for the actual human experience. People working through hard problems. Sharing what didn't go to plan. Saying something they'd hesitate to say at a conference. That gap is the opportunity. Most executives don't post at all. The ones who do mostly post the announcement stuff. So the bar to stand out is right there on the floor. Say something real and relatable, and you get outsized reach from a professional audience that can move your career and your pipeline. The reason more people don't? Fear. They worry a real post will hurt them at work. That fear is exactly why the platform stays underused, and exactly why the few who ignore it win. The tool you use to write matters less than whether you have anything worth saying. So say it.
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