Created from a single voice note with Agent Craft
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If you run a business and you're not creating content yourself,…
If you run a business and you're not creating content yourself, you're hiding your most valuable asset. You are the best salesperson in your company. #founders #contentmarketing #thoughtleadership #businessgrowth #entrepreneurship #b2bmarketing
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- ThreadsTwo roles. That's it. An admin sets the campaign. A contributor answers a prompt with a 45-second voice note. Agent Craft handles the rest, on-brand content, shipped everywhere. No writing required. Just a thought and a record button.
- LinkedInThe bar to stand out on LinkedIn is embarrassingly low, and almost nobody is clearing it. The hollow post is winning. That's the real problem. Scroll for two minutes. "I'm thrilled to announce." "I want to welcome Sarah to the team." Sanitised, performative, and nobody stops scrolling for it. The platform is starving for the actual human experience. People working through hard problems. Sharing what didn't go to plan. Saying something they'd hesitate to say at a conference. That gap is the opportunity. Most executives don't post at all. The ones who do mostly post the announcement stuff. So the bar to stand out is right there on the floor. Say something real and relatable, and you get outsized reach from a professional audience that can move your career and your pipeline. The reason more people don't? Fear. They worry a real post will hurt them at work. That fear is exactly why the platform stays underused, and exactly why the few who ignore it win. The tool you use to write matters less than whether you have anything worth saying. So say it.
- LinkedInSix years in. VP of Engineering. Co-founder. The hardest thing I have ever done was write down everything I didn't know. It had nothing to do with code. It was looking honestly at my own weaknesses. When you step into a role like VP or Founder, the instinct is to prove you belong. To show up with answers. But the real starting point is the opposite. You sit down and list everything you don't know yet. Everything you'd need to learn before you can genuinely cover the role. It stings to write it down. Admitting the gap feels like admitting you aren't ready. That list is the whole job. I built mine early. It's the reason I could walk into a startup, take the engineering lead, and build AI agentic software that actually scales and stays reliable instead of falling over the first time real users touch it. Almost a year in, and the biggest improvements haven't come from a shinier tool. They've come from staying honest about the gap, then deliberately closing it. I still catch myself avoiding the list. Then I open it, add the next thing I don't know, and get back to work. Do you have a list ? -- Repost it to your network and follow for more. James Goddard — Co-founder & VP of Engineering Powered by Agent Craft
- X (Twitter)The blocker isn't access. Everyone has the tools. The blocker is that nobody wants to look like they don't know something, so they wait until they feel ready. That day never comes. The company I was at handed out Copilot licenses to everyone. Almost nobody touched them. I was one of the first to actually use it. That was my gateway into AI, and eventually into Claude. While I was writing features and running tests with AI in the background, most of my co-workers were still hand-writing every line. The tool was sitting right there in their editor. They knew it. They'd seen the posts, heard the stories. They just didn't open it. I've seen this most with South African developers I've worked with. Sharp people. They have the access. What they don't have is a reason to start. Here's what I think is actually going on. The tools are easy to reach. The real blocker is fear of the learning curve. The part people miss is that these tools teach you while you use them. You don't need a course first. If you sit down in front of Claude and have no idea what you're doing, tell it exactly that. Type "I'm struggling to understand what I'm doing with you" and watch what happens. It'll give you step-by-steps. It'll point you at what to go read. It closes its own gap as you go. The thing you're scared to learn is the thing that teaches you. So the fix is simple. Open the tool today and be bad at it for an afternoon. Look silly for a week. That's the whole entry fee. — James, co-founder @ Agent Craft Powered by Agent Craft 🎙️→📱
- ThreadsMost people think AI content means paste, iterate, repeat until it's okay. Is that your experience too, or have you found a setup where the first output is actually usable?
- X (Twitter)Buying tells you where the market was. Craving tells you where it's going. Most marketing decks read the wrong one. Consumption data is a lagging indicator, and half the marketing decks I see are built on it. Look at what people bought last quarter. Look at what they bought last year. Then pour budget into more of the same. That's the whole plan for a lot of brands right now, and it's backwards. The brands that win are reading want. Here's why the distinction matters when someone's writing a cheque. When an investor tells you "the metrics aren't quite there yet," that's a code phrase. What they actually mean is they can't see how another rand of capital turns into company value over time. They want the return to be likely, not just possible. If your marketing is oriented entirely around historic purchase data, you're showing them the past and asking them to fund the future. Those are different things. You're pattern-matching what already happened while the demand that pays your next raise is forming somewhere you're not looking. Craving shows up before the spend does. It shows up in what customers ask for and can't find, in the problem they keep describing that nobody's solved cleanly. Matching a customer who has a problem to a business that answers it is the whole game. You do that by watching the want. Extrapolating a spreadsheet of receipts won't get you there. A dashboard full of consumption metrics feels rigorous. It reads as receipts. But it's a rearview mirror dressed up as a windshield. I'd rather have one honest read on what a customer craves than a year of clean purchase history. The purchase history is safe and it's late. The craving is messy and it's early. And early is where your next raise comes from.