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Five companies across my career. Every single one had the same gap.…

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Five companies across my career. Every single one had the same gap. Not design, not budget, not the wrong channels. It was always thought-leading content. Here's where it gets interesting. Most people trying to fix that problem now turn to AI. Good instinct. But then they start collecting prompt templates off X and LinkedIn, saving them to Notion, trying to figure out which one fits which situation. And that's where it falls apart. Sharing better prompts doesn't fix a broken interface. It just makes the broken interface slightly less painful. Business owners don't want to learn prompting. They want results. So here's the actual debate I want to have: If you're using AI for marketing right now, are you spending more time crafting inputs than you are thinking about what actually matters, your customer stories, your real points of view, your expertise? Because those two things are in direct competition. Every minute you spend wrestling with a prompt is a minute you're not spending on the insight that would actually build an audience. Drop your honest answer below. Are prompts eating your time, or have you found a way around it?

Mark HadfieldJul 3, 2026Published to Instagram — @agent_craft_aiView original ↗

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