Created from a single voice note with Agent Craft
Threads
Hot take: the problem with AI content isn't the AI. It's the lack of…
Hot take: the problem with AI content isn't the AI. It's the lack of a human origin. If the idea didn't start in someone's head, no amount of polish fixes it. Does your AI content start with a person or a prompt template?
More content from Agent Craft
- X (Twitter)Bad salespeople show up and throw up. They present their solution before they understand the problem. Formal sales training taught me one lesson I've used ever since to avoid that: be the doctor. Think about how a doctor actually works. When you walk in, they don't pull out their credentials. They don't show you the degree from Harvard or tell you where they went to school. They just start asking simple questions. Where does it hurt. What's the problem. How long has it hurt. How long have you felt this way. What have you done to try and stop the pain. That's it. That's the whole move. Good salespeople should do the same thing. Go deep on the customer's pain point. Be the doctor before you propose anything. Because if you don't understand the pain, you're really not in a position to propose a solution to it. Building: AgentCraft dot ai Grow your personal brand in minutes per day with voice notes
- X (Twitter)The gap between how good your leadership is and how visible it is, that silence has a real cost. Don't hand your market share to someone just louder. #leadership #businessgrowth #founderlife #agentcraft #voicegap #entrepreneurmindset
- ThreadsA voice note. A prompt. Content that sounds like your team, not a chatbot. Agent Craft is built for the whole content team, not just one thought leader, and that distinction changes everything.
- LinkedInFor years I posted the same LinkedIn garbage as everyone else. "Thrilled to announce." "Please welcome Sarah." Safe, polished, forgettable. Here's a thought that won't leave me alone. What would LinkedIn be like if every CEO posted what they were actually thinking? Not what their marketing team approved. What was really on their mind: the challenges they're facing, the strategies they're betting on, the difficulties they're overcoming. The good, the bad, and the ugly. That version of LinkedIn would be full of real stories worth reading. You'd learn something. You'd want to do business with those people, because you'd know how their mind works before you ever spoke to them. There's a name for it. Building in public. Instead we get a feed of press releases and picnic photos. "So happy to be at this picnic." Everyone playing it safe and sounding the same. I want the opposite. People being outspoken about what they're doing at work. Real insight from humans facing real problems and figuring them out, sometimes in public, sometimes together. That's what makes life interesting. It's what would make LinkedIn interesting too. So here's my honest question. What's the one thing you're actually wrestling with at work right now that you'd never post? That's the post I want to read. Building: AgentCraft dot ai Grow your personal brand in minutes per day with voice notes
- X (Twitter)98% of the top law firms on earth bought a product a customer swore nobody would buy. Here's how that happened. At a previous company I walked into a major law firm to demo my product to the IT director. He liked it. Genuinely liked it. Then he told me the truth as he saw it: nobody was going to buy this. The only way I'd sell a single license was to price it at the cost of their maintenance contract, because every firm was already running a competitor's product they'd bought licenses for. I said thank you. And I thought, I think you're wrong. So I priced it aggressively. Enterprise licensing or nothing. No discount to squeeze into the gap he described. That product went on to sell to 98% of the top law firms in the world and drove well over $100 million in revenue while I was there. He was dead wrong. Now, I'm not telling you to stop listening to customers. You should listen. I learn something every single time I sit across from one, and I've been talking to a lot of them lately. Customer feedback is incredibly useful. But it can also mislead you, and here's why. Your customers have their own perspective, their own constraints, their own reasons for telling you what they tell you. That IT director wasn't lying to me. From where he sat, his read was completely reasonable. His firm had already paid for something else. Why would anyone buy again? He just wasn't the one who had to decide whether the business was possible. I was. That's the part people get backwards. They treat customer feedback as instructions when it's really just input. You take it in, you weigh it, and then you make your own call. The IT director gave me real information about how firms were buying and what they'd already committed to. That was useful. What he got wrong was the conclusion he drew from it, because drawing conclusions about whether a business works was never his job. If I'd priced that product at maintenance cost like he told me to, I'd have proven him right. Instead I trusted my own read of the value and let the market settle the argument. It did. Building: AgentCraft dot ai Grow your personal brand in minutes per day with voice notes
- FacebookThere are two kinds of AI tools in the market right now. The first kind started as something else and had AI features added later. The second kind was built from scratch with AI as the foundation. The difference matters more than most people realize. Bolted-on AI has to work around decisions made before AI existed. Native AI tools don't carry that baggage. Agent Craft was designed this way from day one, which is why it can draw on more than 58 different tools to actually execute marketing programs, not just suggest ideas. Barrie Hadfield put it simply: "it just becomes a further extension to our work." That's the practical test for any AI tool. Does it feel like an add-on you have to manage, or does it slot into how your team already operates? If it's the former, the adoption rate will stall. People will stop using it when things get busy. The teams getting real results from AI marketing aren't the ones using the most tools. They're using tools built to work the way they work.