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Brand pages or founder accounts. Pick a side. There's a real argument…
Brand pages or founder accounts. Pick a side. There's a real argument that brand pages are losing the engagement game entirely. People scroll past polished logos and ad-looking posts. They stop for the actual human behind the company. But here's the counterpoint: most founders don't post consistently enough for it to matter. A personal account that goes quiet for three weeks does more damage than a steady brand page ever could. Agent Craft sees both sides of this every week. The manufacturing clients who ditched agency-produced brand content and switched to authentic founder takes saw the difference immediately. Not because personal always beats brand, but because authentic and consistent together is what actually moves the needle. So: if you had to bet your 2025 social strategy on one, which would you choose? Pure founder-led content, or a brand page done right?
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