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This is how the personal branding industry works today: You pay an…

LinkedIn post

This is how the personal branding industry works today: You pay an agency five to eight thousand dollars a month per person, and they will ghost write for you. That means they'll interview you once every two weeks. They will write your LinkedIn posts for you and post them on your behalf. They also have a team of individuals who will log into your LinkedIn account, target your ICP, comment on their posts, and try to get them in conversation with the goal of booking a meeting on your calendar. For your $8,000 a month, you can expect 10 to 12 booked meetings per month if they are successful. This is a roughly $500 million global industry, quite small by most comparisons. My hypothesis with Agent Craft is that there is a much larger market of people who: do not want to be interviewed each month do not want others writing on their behalf do not want to be impersonated on LinkedIn and are not willing to pay $5k+ each month Both sets of people are ultimately after the same thing, which is leads, new business and personal branding. But my technical solution to the problem is cheaper, more efficient, and does not include deception. When someone reaches out to you on LinkedIn, is it you, their ghostwriter, or someone on the team impersonating them? it's kind of annoying to think it's the latter. In creating this solution, we've uncovered a much bigger opportunity: to do personal branding at scale for everyone on a team. The results speak for themselves, with hundreds of thousands of impressions and more than six percent engagement rate across eight different channels. I have the numbers to prove it. If you'd like to hear about how we can deliver the same results for a fraction of the price, with no deception and minimal time commitment, jump on my calendar and I'll give you a demo.

Mark HadfieldSep 15, 2026Published to LinkedInView original ↗

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