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The personal branding industry is a $500M secret. Mark Hadfield…
The personal branding industry is a $500M secret. Mark Hadfield breaks down how it works, and why most people are being priced out of it. #personalbranding #linkedinstrategy #ghostwriting #leadgeneration #b2bmarketing #saas
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- Bluesky$45,000 bought three months of an agency that claimed Duolingo success. Nothing. A second agency made polished $300 videos. Still zero growth. Authenticity beat both. Deliver the message yourself. Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
- LinkedInThis is how the personal branding industry works today: You pay an agency five to eight thousand dollars a month per person, and they will ghost write for you. That means they'll interview you once every two weeks. They will write your LinkedIn posts for you and post them on your behalf. They also have a team of individuals who will log into your LinkedIn account, target your ICP, comment on their posts, and try to get them in conversation with the goal of booking a meeting on your calendar. For your $8,000 a month, you can expect 10 to 12 booked meetings per month if they are successful. This is a roughly $500 million global industry, quite small by most comparisons. My hypothesis with Agent Craft is that there is a much larger market of people who: do not want to be interviewed each month do not want others writing on their behalf do not want to be impersonated on LinkedIn and are not willing to pay $5k+ each month Both sets of people are ultimately after the same thing, which is leads, new business and personal branding. But my technical solution to the problem is cheaper, more efficient, and does not include deception. When someone reaches out to you on LinkedIn, is it you, their ghostwriter, or someone on the team impersonating them? it's kind of annoying to think it's the latter. In creating this solution, we've uncovered a much bigger opportunity: to do personal branding at scale for everyone on a team. The results speak for themselves, with hundreds of thousands of impressions and more than six percent engagement rate across eight different channels. I have the numbers to prove it. If you'd like to hear about how we can deliver the same results for a fraction of the price, with no deception and minimal time commitment, jump on my calendar and I'll give you a demo.
- BlueskyYou are your company's best spokesperson. Videos build rapport before sales calls and let customers digest your message. A personal brand follows you like a 401k. Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
- LinkedInName-dropping a prospect's company into a template isn't personalisation, and they can smell it. The standard B2B LinkedIn move is connect first, then message asking to talk. Everybody does it. That's exactly why it doesn't work. Dropping a prospect's company name into a template you send to a list is not genuine outreach. They've had the same message from other people this week, and yours reads identical to all of them. Real differentiation comes from knowing something specific about the person you're reaching out to. A post they wrote. A problem their industry is chewing on right now. A decision they made publicly that you have an opinion about. That takes time. Which is why almost nobody does it. And why the ones who do stand out immediately. The volume play is a race to the bottom. Every inbox is already full of it, and full inboxes are where good messages go to die. So the person who spends twenty minutes reading someone's last three posts before writing a single note wins the whole game against the person firing off fifty identical ones. Slower. Fewer messages. Better replies.
- ThreadsOne question we get asked a lot: how do you get team members to post on personal accounts without them posting nonsense that hurts the business? It doesn't need to be their personal accounts. Create new ones with their name and face. You control the logins. It's part of the job, takes a couple minutes a day, and people follow people, not companies. What would that shift look like for your team? Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
- YouTubeThe math behind a team-based social media approach is wild, and Mark Hadfield breaks it down simply. Your business could be leaving serious growth on the table. #socialmediamarketing #smallbusiness #contentmarketing #teammarketing #aigrowth #digitalmarketing