The playbooks
Complete methods, free, nothing held back
Free, complete guides for senior professionals building a reputation that belongs to them. No reach tactics, no follower targets, nothing held back to make a case for buying anything.
- Playbook 01The Executive Personal Brand PlaybookThe two reasons to build a reputation, the positioning that makes it coherent, the four kinds of post, and the ninety days it honestly takes.15 pages · PDF
- Playbook 02The Brand Positioning WorkbookEight exercises that take you from a vague ambition to a position you can defend in a room. Fill it in by hand in a focused afternoon.15 pages · fillable PDF
- Playbook 03The Consultant's Question ListTwenty-five discovery questions in session order, with what each answer is for and the follow-up a good strategist asks when the first answer was too smooth.11 pages · PDF
- Playbook 04The Voice Note Question PackThirty questions to answer out loud, two minutes each, across the five kinds of post that matter. You were never out of ideas, you were out of questions.13 pages · PDF
- Playbook 05The Hook Writing GuideFour formats with their length rules, the moves that kill a hook before anyone reads it, and the method that matters most: the strong line is already in your draft.11 pages · PDF
- Playbook 07The Anonymization GuideHow to publish client stories, real numbers and hard lessons without breaching a confidence. Facts removed, never invented.11 pages · PDF
- Playbook 08The Multi-Channel Re-Forming GuideOne piece of thinking, rebuilt for four surfaces. Not reposting: re-forming, because a post pasted unchanged across four platforms reads exactly like a post pasted unchanged across four platforms.12 pages · PDF
- Playbook 10The 90-Day Momentum PlanThirteen weeks, thirty-nine posts at the floor, laid out week by week with the bucket already decided so you never have to.10 pages · fillable PDF
- Playbook 11The Lead Magnet Builder's GuideSix rules, and an asset that obeys all six of them or disproves itself. Grade your own magnet and find out which rule is costing you the most.11 pages · PDF
- Playbook 12The Landing Page BlueprintSeven parts, in this order, for a reason. The anatomy of a landing page that earns the email it asks for, on a page that annotates itself with it.12 pages · PDF
- Playbook 13The Lead Qualification ScorecardThree axes, six points, three bands, and the fit veto that keeps you honest. Two minutes per lead, which is the only cadence that survives a full calendar.11 pages · PDF
- Playbook 14The Email Nurture BlueprintFour emails, four jobs, and the stopping rules almost nobody writes down. The sequence announces its own ending, which is the part that makes the other three land.11 pages · PDF
- Playbook 15The Pipeline Tracker and Conversation GuideFive columns, a fifteen-minute weekly review, and the conversation method for moving warm inbound to a booked call. Ships with the tracker pre-built.11 pages · PDF · Tracker · xlsx