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00 intro
Why only have your founder account working when you can have your whole team

Activate your sales team socially to drive more revenue

Every rep records once a day. Agent Craft writes it up, formats it for each platform and publishes it on their own accounts - then hands them the prospects to talk to, so there is always something to say. Nothing goes out unreviewed.

30-day free trial · No card · $95 first seat, $75 each after · 8 platforms

The Agent Craft app: a rep records a short video with the teleprompter script on screen
Rep records 1 video up to 3 minutes
The Agent Craft app: choosing where the video posts — the rep's connected accounts across YouTube, TikTok, LinkedIn and more
One video published across multiple platforms and formats
Available platforms to postLinkedInInstagramFacebookXYouTubeTikTokThreadsBluesky
01 the number
45%

more likely to exceed quota - salespeople who share regularly from personal accounts

LinkedIn, The Official Guide to Employee Advocacy
10×

the connections of the company page - your team’s networks combined

LinkedIn, The Official Guide to Employee Advocacy
73%

of decision-makers trust a person’s thinking over the company’s marketing materials

2024 Edelman–LinkedIn B2B Thought Leadership Impact Report, n=3,484
02 Never a blank page
Drawing out the expertise

Reps always know what to say and when

Agent Craft pulls the most relevant news in your industry that is resonating with your customers so your reps can give their spin on it to showcase their expertise and build trust.

The latest and most relevant news and articles that your prospects care about that allow your reps to create engaging content showing their expertise in real-time context

  • News

    Where's the ROI in AI?

    Call out that most companies are measuring AI adoption instead of AI economics: tracking pilot projects and tool licenses when they should be auditing CAC payback period, cu…
  • News

    Dear SaaStr: As a Founder, What Will I Learn Getting More Involved in Sales?

    Cut through the 'sales is important' noise and show founders the real trade-off: map founder sales time against CAC payback period and contribution margin per deal, because …
  • News

    Council Post: The End Of Easy Growth: Why The Old Digital Advertising Playbook Is Breaking

    Break down which channels and campaigns look efficient on the spreadsheet but bleed margin on CAC payback, and show CEOs how to rebuild their marketing stack around w…
  • News

    AI puts $4.7 trillion of profits at stake, creating a competitive battleground across industries

    Focus on which business models face margin compression versus which get a marketing efficiency windfall, and how founders misallocate capital chasing AI 'transformation' wh…
  • News

    Why AI hasn't solved marketing's time problem

    Reframe this for founders and boards as a workflow economics problem, not a tool problem. The 82% of teams still trapped in production loops means CAC payback is likely suf…
  • News

    When Attribution Looks More Precise Than The Data Behind It

    Unpack how attribution precision is a confidence illusion: dashboards look reassuringly granular but are built on incomplete data and untested model assumptions. This leads fo…
  • News

    PE's exit backlog is a readiness problem

    PE exits fail not because valuations are off, but because portfolio companies haven't built repeatable, predictable revenue engines. The backlog is a readiness problem: most co…

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The Process

01

Rep checks latest news, events or articles their prospects care about and choose one

02

Craft can create a script for them based on their voice and personal profile, or they can free flow

03

Teleprompter allows them to deliver a video like a pro in their authentic style and tone

04

Craft publishes everywhere

05

A few minutes and we take care of the rest

03 Warming the prospect
The DM deadzone - revived

DM reads and replies increase by 78% when they recognise the messenger

No one reads a DM from someone they don’t know, that’s just reality in the age of spam. InMail ad messages are immediately deleted. But a message from someone you have been engaging with on your post comments - that’s a different story. Reads and replies increase dramatically with familiarity - and that’s Agent Craft’s secret sauce for sales reps.

Agent Craft allows the user to list their target prospect handles on LinkedIn and X. It also suggests some they may have missed. Every time that prospect posts Craft will include it in the watch list. Allowing your rep to comment authentically and insightfully to start building familiarity.

Once the prospect is warm after a set number of interactions, a direct message is now a warm interaction instead of a cold call sales pitch. If you know sales, you know how valuable this is.

01

Familiarizebecome a recognised face in their feed

02

Engagestart a conversation or two

03

ContactDM as a warm connection to start the sales process

Daily surfacing of posts by your target prospects that have an opening for you to create insightful and valuable engagement
New posts from those voices, with a why and an angle so the rep can comment with something of value to build recognition and affinity, eventually opening the door to a warm intro with a direct decision maker
04 Marketing Coordinated Campaigns
GTM using Team Generated Content

Multiply reach, trust and impact at launch when it matters most

Right now a campaign launch means one set of messages through the company’s 5 channels. Agent Craft allows for a TGC Swarm that sends hundreds of coordinated messages layered with trust, authentic voices and familiarity directly into your customers’ feeds.

Marketing Led Messaging

Marketing sets the central message, key points to be delivered and the CTA. Agent Craft uses this to generate custom prompts for every sales person to deliver this message in their own voice, tone and language that has already built trust in their network.

Exponential network swarm effect

Instead of only 5 or 6 channels carrying the message on low trust brand channels. Every rep is able to send out the same message, in a unique format to every channel they are on. Exponential, immediate lift in awareness and recall.

Message testing for paid at organic scale

Before you had to pay to design, and test hundreds of variations to find the few ads worth scaling. With the TGC Swarm you instantly have hundreds of unique pieces of content being tested at no cost. Select the best performers to accelerate with paid media and your CAC immediately drops whilst purchasing signals accelerate.

The old way · GTM flow
The new way · TGC Swarm + GTM flow
05 AI slop
The ANTI-SLOP AI

Content sounds like your reps because it comes from your reps

Every AI content tool takes a prompt and uses its general knowledge to do the rest. Agent Craft works the other way round. We meticulously log every individual’s voice, their ambitions, their wins, their skills and what makes them unique. This is the foundation of what fills the gaps if anything ever needs to be fleshed out.

“My reps won’t do it.”

Three minutes, one question, no writing. The ones who will not talk for three minutes about their own deals were never going to post anyway; the rest were waiting for someone to remove the writing.

06 The Brand Gate
Everything stays on brand

You are in control of every piece of content being pushed live.

The review system waits for approval from a content admin before it is ever published. This means nothing gets out that shouldn’t. No mistakes, no retractions, no apologies. Posts can instantly be sent back for revision with notes or asked to be redone if they miss the mark completely.

Select and set a default brand compliant video template for each rep
Choose to create and add a brand stinger or call to action at the end of every video
Select the color of caption animations based on your brand kit colors
Every post needs to be approved. The admin can edit directly, ask Agent Craft to revise it or send it back to the creator. Scheduling options can be adjusted from your set cadence if you wish. Full human control before anything gets published.
07 the content
What the content looks like

Real posts, real accounts, links to the originals.

The live feed from the homepage, filtered to LinkedIn, X and TikTok. No role-only anonymous quotes: when named, photographed customer quotes exist, this becomes four cards with the name, company, photo and the number they gave, dated.

fin
fin

See what your reps sound like on camera.

Start the trial, put three reps on it, and watch the first week of posts go out - three minutes each, their own accounts, your message. No card, thirty days.

No daily grind · Their own words · Cancel anytime

By starting a trial you agree to our Terms and Privacy Policy. No card, cancel anytime.

What happens in your first 30 minutes

01

Connect each rep’s LinkedIn and X (the others when you want them)

02

Set the message for the week in one sentence

03

Each rep answers their first question - three minutes, camera or voice

04

The first posts land in the review queue; approve one and it is live

05

Tomorrow’s questions and conversations are waiting at 07:30