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Spent $45k on an agency and $300 per video on ads. Neither worked.…
Spent $45k on an agency and $300 per video on ads. Neither worked. Here's the one thing that actually moved the needle on TikTok. #tiktok #socialmediamarketing #authenticity #businessgrowth #contentmarketing #smallbusiness
Mark HadfieldSep 16, 2026Published to Threads, LinkedIn, X (Twitter), YouTube, TikTok and InstagramView original ↗
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- LinkedInJust watched a YouTube short about a CEO who cancelled his Salesforce contract and vibe coded his own internal CRM instead. Better fit for their pipeline. Better fit for their integrations. In theory, it sounds great, and I think most companies are going to be doing exactly this going forward. Here's where I'd push back though. Vibe coding is a quick way to build functionality and stand up your own platform. Fine. But once you own that software, you own everything around it too. Performance that doesn't tank under load. Security that holds up. Compliance you can actually prove. For the foreseeable future. Which means you need an engineering team qualified to keep all of that running. The reason some of these companies charge so much money is because they've been in the industry long enough to actually have that expertise. That's what you're paying for. So sometimes outsourcing is the better call. Why spin up your own engineering department just to run and maintain a CRM, when you could outsource it to the people who've been building and maintaining that platform for years? Owning the code is the easy part. Owning it at 2am when something breaks is the real cost. -- Repost it to your network and follow for more. James Goddard — Co-founder & VP of Engineering Powered by Agent Craft
- TikTokIf your leads dry up every time you get busy, the system is broken, not you. I build AI systems that fix that. #smallbusiness #leadgeneration #aiautomation #founders
- X (Twitter)Everyone keeps saying AI is replacing engineers. They're wrong. Coding is cheaper now. Fine. That doesn't mean the work is done. Someone still has to make sure AI agents don't go rampant through a system. Someone still has to put the right safeguards in place. That perspective and knowledge? You can't prompt your way to it. The fundamentals aren't obsolete. They're the foundation that makes any of this meaningful. Engineers still matter, really and truly. Now more than ever.
- YouTubeTwo tips to fix draining ad costs, the second one will change how you think about creative budgets entirely. #smallbusiness #metaads #adcreative #conversionrateoptimization #facebookads #instagramads
- YouTubeQuantity vs. quality in marketing content? The debate is over. Consistent, high-volume posting wins, every time. Stop using quality as the excuse. #contentmarketing #socialmediastrategy #adcreative #marketingtips #contentcreation #brandgrowth
- YouTubeI've raised tens of millions across six companies, the founder posting consistently on social will out-raise the one with the prettier pitch deck every time. #fundraising #venturecapital #foundertips #startups #pitchdeck #socialmedia