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Team generated content for B2B SaaS

We solve the biggest problem in B2B SaaS. DISTRIBUTION.

Organic brand social media is dead for B2B. SaaS is the hardest product to market. Team generated content is the one tactic that is delivering results for SaaS companies, and Agent Craft is the one system that actually powers distribution.

FounderFounder-led reachEvery channel
LinkedInTue 07:20
Elsa KrugerCo-founder & CEO · 2d · ⋯

We lost three deals last quarter to a worse product with a bigger audience. That is the whole lesson, and it is why we build in public now. #B2BSaaS

👍❤💡1,847168 comments · 94 reposts
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Same video, also on
From one 3-minute videoTuesday · 07:12
312Kimpressions, 30 days9inbound demos this month
SalesPipeline from postsEvery channel
LinkedInTue 08:40
Rachel SteynAccount Executive · 1w · ⋯

Three discovery calls this week, same story every time. Nobody wants another dashboard — they want to know what changed and what to do about it. #SaaSSales

Q3 pipeline reviewWhat changed, and what to do
👍❤💡21324 comments · 11 reposts
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Same video, also on
From one 3-minute videoTuesday · 07:12
+$420kpipeline influenced47buyers engaged this week
Customer SuccessRenewals earnedEvery channel
InstagramTue 17:30
priya.ramanCustomer Success · 6h⋯
Onboarding, week threeWhere rollouts actually die1/5

priya.raman The question we ask every customer in week one — and what the answer tells us about renewal. #CustomerSuccess

Same video, also on
From one 3-minute videoTuesday · 07:12
6.0%engagement rate+2,561followers in 30 days
MarketingReach earned, not boughtEvery channel
ThreadsTue 09:05
tom.okaforDemand generation · 2h⋯

We stopped rewriting the launch post six times and just filmed the PM who shipped it. Went out in four formats the same afternoon.

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Same video, also on
From one 3-minute videoTuesday · 07:12
41.3Kviews in 15 days842likes on one thread
EngineeringDeveloper trustEvery channel
YouTubeTue 16:00
The migration we did badlyWhat it cost us, in hours and in money0:58SHORTS
Why we rewrote our ingestion pipeline, and what brokePearl Ndlovu · 73K views · 2 days ago⋯
2.1K
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Same video, also on
From one 3-minute videoTuesday · 07:12
41engineers now following73.3Kviews, 30 days
The outcome
7X your organic engagement, 100X your reach. More leads, more demos, bigger pipeline. 3 minutes a day.
DISTRIBUTION AT SCALE AND VELOCITY

Every team activated, every team producing.

All teams and all team members active daily. More team members equals more results, faster.

Founder
Elsa KrugerCo-founder & CEO
Posts18
Impressions1.4M
Engagement4.8%

Goals reached

  • Category narrative
  • Investor visibility
  • Inbound demos
Sales
Rachel SteynAccount Executive
Posts46
Impressions312K
Engagement5.8%

Goals reached

  • Sourced pipeline
  • Booked meetings
  • Closed-won influence
Customer Success
Priya RamanVP Customer Success
Posts38
Impressions264K
Engagement6.4%

Goals reached

  • Expansion pipeline
  • Product adoption
  • Net revenue retention
Marketing
Tom OkaforDemand Gen Lead
Posts61
Impressions874K
Engagement5.1%

Goals reached

  • Leads & MQLs
  • Launch amplification
  • Attributed pipeline
Engineering
Pearl NdlovuStaff Engineer
Posts29
Impressions198K
Engagement7.0%

Goals reached

  • Developer mindshare
  • Technical credibility
  • Inbound engineers
Team social media

Your team is your reach advantage

Your company page barely reaches the people who follow you. Your team reaches everyone else. With authenticity and trust. Everything the algorithms love.

People your message can reach

TOTAL TEAM AUDIENCEyour brand pagewill never reachTOTAL BRAND AUDIENCEfixed limit ofbrand reach

Circle areas are in proportion. Top-quartile enterprise program

Why it works

Team generated content = SaaS distribution

If you don’t believe us, the world’s best in the game agree that authenticity, trust and scale are foundational to SaaS distribution success.

Authentic
Gary VaynerchukGary VaynerchukGaryVee
“No matter what you do, your job is to tell your story. Be your best self, not a copy of someone else. Authenticity is priceless.”
Trust Focused
Jason LemkinJason LemkinFounder of SaaStr
“In SaaS, Brand = Trust. That’s it. It’s not a logo, or a color, or a font. It’s simply the amount of Trust you’ve built up.”
Exponential Scale
Alex HormoziAlex HormoziFounder of Acquisition.com
“Doing the basics at scale is what makes you advanced... Instead of posting 2 times on social media about your business and giving up when it ‘doesn’t work,’ be ready and willing to post 2,000 times, learn from each post, and see what happens.”
The method

You focus on your business, we do everything else.

Your team invests 3 minutes. We tell them what to say, we extract their expertise, we guide them to trust, we prompt we edit, we analyze and we iterate and we warm up leads.

01 — ALWAYS SOMETHING TO SAY

Nobody starts from a blank page

Each teammate gets prompts every morning — industry news, company news, customer stories. Nobody opens a blank page.

02 — CONTENT MADE SIMPLE

One take, every platform

Front camera, three minutes, teleprompter if they want it. Craft adds captions and headlines, then writes the post, the thread and the article.

03 — SIGNAL VS NOISE

The buyers hiding in your comments

Craft reads every comment and DM, qualifies the buyers and sends them to your CRM. Your team keeps talking; sales is already on the lead.

04 — YOUR LEADS

Answer the right people first

Craft flags the comments and DMs that look like buying interest, with why, so you answer the right people first. Reply, mark done or dismiss from the web or your phone. You write the reply.

01/04The morning deck
Tuesday, 15 September18 in the deck
AllTeamNewsGrowthAuthorityConversionPersonal
Newsbroke 4 hours ago · your category

A competitor just cut onboarding to two days. What does a buyer actually give up when it moves that fast?

Why you — it landed this morning and nobody credible in your space has answered it yet.

One answer becomesPostThread45-sec cut
Answer →LaterNot for me≈ 2 min
Authoritypillar · 6 weeks cold

What is the one thing you wish every customer understood before they signed?

Why you — your highest-engaging pillar, untouched since July.

This week’s deckAuthority 7Growth 6News 3Conversion 2
0:47

A prospect asked me why onboarding takes two weeks

The takefront camera · 3:04
Why onboarding takes two weeks, not two daysI told them what actually happens in week three
YouTube Shortheadline & captions written by Craft

and the same take, 10 more waysno re-record

TikTok9:16
Instagram Reel9:16
LinkedIn video1:1
X video16:9
Facebook Reel9:16
LinkedIn post1,300 chars
LinkedIn articlelong form
X post280 chars
X thread5 posts
Instagram carousel6 slides

Comments & DMs

“Love this take”“Following for more”“We have a 40-person sales team. How does onboarding work?”“Agreed”“Well said”“Great post”“DM’d you — our renewal is Q1 and we are evaluating alternatives.”“Needed this today”“So true”“What would this cost for twelve seats?”“Congrats on the launch”“Bookmarking this one”

+ 405 more this week

Qualified leads

Dani MoreauHot

VP Revenue Ops · 40-seat team · asked about onboarding

Peter NkosiHot

Founder · renewal in Q1, evaluating a switch

Kirsten TauHot

Head of Sales · third visit · asked for pricing

Synced to your CRM

Your leads · flagged from comments and DMs on your posts

Hayley Brandt· 2ndCo-founder & CEO at Northwind22h ·LinkedIn

This is exactly where we are. How long did rollout take, and what would it cost for a 12-rep team?

Commented on your post

Why Craft flagged this: Asked about rollout time and price for a named team size. That is a buying question, not a reaction.

Your reply: Craft doesn’t draft it. You answer in your own words, from the web app or your phone, then mark it done.

Cold leadWarm lead

  1. Sees your postsYou postSep 2
  2. Asks about pricingThey commentSep 6
  3. In your LeadsCraft flags whySep 6
  4. Takes your callYou replySep 7
Where it goes

A fresh page on every platform for every employee. Dedicated to their expertise at your company.

Agent Craft works from zero followers. Control and own every page that drives your distribution, forever.

Rachel Steyn3:04 · one take
  • LinkedIn
  • YouTube
  • Instagram
  • Threads
  • Facebook
  • TikTok
  • Bluesky
  • X
Pricing

One plan. Every seat counts.

No tiers to compare, no features locked behind upgrades. Add teammates as the message grows.

The alternative? $370K+ per year for an in-house marketing team.

All-in
$95/month

+$75/month per additional teammate · teams of 1 to 1,000

  • ✓Unlimited voice notes & videos
  • ✓8 social platforms, adapted natively
  • ✓Custom brand templates — your visuals, logo & URL on every post
  • ✓Formatting, narration, hashtags & classification handled
  • ✓Team-wide engagement & growth analytics
  • ✓Dedicated onboarding for the whole team
Book a demo
FAQ

Common questions

Everything teams ask before getting started. If yours isn’t here, talk to us.

What exactly does Agent Craft do?
Agent Craft turns your team into a coordinated content engine. Each team member records a short voice note or video every day in the app; we handle formatting, narration, your logo and URL, hashtags, classification, analysis, adaptation to each platform’s best practices, and posting across 8 social platforms — on your team’s own accounts.
How much time does each teammate spend?
About 3 minutes a day. One short voice note or video, spoken the way you’d explain something to a colleague over coffee. No scripts, no editing, no writing. Everything else happens on our side.
Why post from personal accounts instead of the company page?
People follow people, not logos. Content delivered by real team members earns around 7× the engagement of the same message on a business account, and customers build genuine trust with the humans behind your company. Your brand still shows up — custom templates put your visuals, logo, and URL on every post.
How do we stay on brand across a whole team?
Coordinated campaigns keep everyone on message — a promotion, a customer win, or industry news goes out across the team the same week, each post in that person’s own voice. Custom templates close every post with your brand visuals, logo, and URL.
Do team members need to be marketers?
No. If someone can talk for 3 minutes about their work, they can use Agent Craft. It was built for teams where the people with the most expertise have the least time to write.
What does it cost?
$95/month for the first teammate, $75/month for each additional one — from a team of 1 to a team of 1,000. Everything included: unlimited recordings, 8 platforms, custom brand templates, analytics, and dedicated onboarding. 30-day free trial, no card needed.

Still have a question? Talk to us.

Get started

Put your whole team on message

Three minutes a day each. 8 platforms. One approval queue.

No daily grind · Authentically your team · Cancel anytime