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Your brand isn't your logo, it's why customers pay more without…
Your brand isn't your logo, it's why customers pay more without questioning it. If it's not doing that job, everything else falls flat. #brand #pricingpower #marketingfundamentals #businessgrowth #brandstrategy #founders
More content from Agent Craft
- X (Twitter)Is naming your AI agent "Muse" good marketing or dumb? It turned me off. I've already got Claude, Grok, and a dog named Steve. Just say "plan a date with your wife." Why the cute labels? Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
- LinkedInMeta just launched Muse, their new AI agent that shops for you. The story in TechCrunch says Amazon has already banned it. People trying to use Muse get an error message saying it's not available there. One theory is simple competition. Amazon and Meta are rivals, so Amazon decided no thanks to another company's agent. The other theory is more interesting. Amazon makes a lot of money because returns are easy. If an agent starts buying things on your behalf and getting them wrong, returns could go up fast. Amazon would eat those costs. A lot of vendors are already opening their platforms so agents can connect and buy directly. They see agents as their future customers. This move by Amazon looks like a firm no to that idea, at least for now. I have no interest in Muse. I already have too many agents and don't need another one with a name like that. The whole habit of giving agents human names feels unnecessary. Should agents be allowed to shop for you? If they get it wrong, who carries the cost? Is Amazon just protecting itself, or is there a real problem here? Have you tried Muse? Let me know what you think. Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
- TikTokMark Hadfield ran ads calling his own product 'maggots', and it worked. Sometimes leaning into the controversy is the smartest move you can make. #marketing #b2bsales #salessrategy #growthhacking
- InstagramA patent troll demanded $250k, even after lawyers said there was no infringement. This is the reality of doing business in America. #businessinamerica #patenttroll #smallbusiness #startuplife #legalbusiness #entrepreneurship
- X (Twitter)Defending a frivolous lawsuit costs up to a million dollars, even when the claim has zero merit. I've built six companies. Out of those six I've faced more frivolous suits than I can count. None of them had real merit. The pattern is always the same. Someone files a claim over a minor issue or nothing at all. Their lawyer works on contingency so it costs them little. They know defending yourself runs up to a million dollars. So they push for a settlement that stays below that number. You pay the attorney fees to respond. You trade claims. It ends in mediation. You calculate what it takes to make it stop because you don't have the cash to see it through on principle. Some businesses can fight all the way. Most entrepreneurs who just found traction cannot. That is the calculation they count on. The people who run this play understand the system better than the owners they target. They keep doing it because it works.
- YouTubeNike's decline wasn't bad luck, it was one strategic decision that gutted their brand. Here's what smaller companies need to learn from it before it's too late. #marketing #brandstrategy #performancemarketing #nike #businesslessons #startups