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Building rapport is one of the most important sales techniques, but…

Building rapport is one of the most important sales techniques, but how do you build rapport with your customer before you even get on the sales call? This has happened to me multiple times. I get on a Zoom call with someone I've never spoken to before, and they say, "Hey Mark. I feel like I know you already.” I've built rapport before the call even started. This means we can use the time to get straight down to business and skip the small talk. It also means that I'm much more likely to close the sale because I've built rapport. Now, if you're not using team-generated content to drive your sales and increase the effectiveness of your marketing by 100x, we should talk. My calendar link is in the comments., #salesstrategy #teamgeneratedcontent #b2bmarketing #contentmarketing #salestech #agentcraft