Employee-generated content, without the agency
You already have dozens of trusted voices. Agent Craft turns them on.
Each team member records one short video a day. Agent Craft edits it, brands it and posts it everywhere. Your marketing team approves it in one place, buyer comments go straight to your CRM, and the best performers become your next ads.
Demo video coming soon
Real results from Agent Craft customers
87 buyers
found in 818 comments for a national aesthetics company with 400+ nurses
2 in 3
invited team members post daily
~20 client calls
from a single post by a facial plastic surgeon
+812%
reach for the Agent Craft team in 90 days
Individual accounts on Agent Craft reach up to 100,000+ views a month, and reach grows with every person who posts. Ten active team members can mean up to a million views a month.
Agent Craft platform data
From our customers
Hear it from them, then see the numbers.
87
buyer leads from 818 comments
National at-home aesthetics company
400+ nurses
- 2 in 3 invited nurses post daily
+644%
73.3K impressions in 30 days
Dr. Dominick Gadaleta
Facial Plastic Surgeon
- About 20 prospective-client calls after one post
+296%
148.9K impressions in 30 days
Mindset AI
B2B AI SaaS
41.3K
views in 15 days
Juan Mouton
Fractional CMO
- 2 new clients
326.4K
impressions in 90 days
Agent Craft team
Our own accounts
- Reach up 812%
The problem
People follow people. Your company page can't compete.
Your team talks to customers every day. They are trusted, credible and close to the buyer. But almost none of them post, because they don't know what to say, editing takes hours, and nobody wants to go off brand. Meanwhile you pay for ad creative that has never been tested, and your company page gets a fraction of the reach your people would.
- Your team doesn't know what to talk about
- Editing and posting eats hours they don't have
- Marketing can't see or approve what goes out
- Comments full of potential buyers get buried
- Ad creative is expensive, and most of it is a guess
How it works
Three minutes for them. Full control for you.
You set the strategy.
Define your ideal customer and your positioning once. Agent Craft builds daily prompts around four pillars: conversion, growth, authority and personal.
Your team records one video.
Each person opens the app, picks a prompt and records one video of about three minutes. No scripts, no editing.
Agent Craft does the production.
Captions, hashtags, logos, links and formatting for each platform.
Marketing approves.
Every video lands in one queue to review or edit. Nothing posts unseen.
It goes everywhere.
TikTok, Instagram and YouTube, plus LinkedIn, X and Facebook as video or as a text post with a photo.
Leads come to you.
Agent Craft reads every comment, pulls out the ones with buying intent and pushes them to your CRM.
Winners become ads.
Analytics show which videos perform. Boost them, or download and recut them for paid campaigns.
Approval queue screenshot coming soon
Leads, not likes
Hundreds of comments. Only the buyers reach your team.
Popular videos bring hundreds of comments. Most are noise. Agent Craft finds the people asking about price, availability and next steps, and sends them to the right team member and your CRM.
“What does this cost for a team of 10?”
Buyer intent“Do you work with companies in Denver?”
Buyer intent“Can we get on a call next week?”
Buyer intent Sent to your CRM
Your organic feed is your ad lab
Every post is a free ad test. Put your budget behind the winners.
Paying for UGC adds up fast: from around $50 a video for unknown creators to thousands for creators with an audience. With Agent Craft, your team produces a steady flow of real video every day, at no extra cost per piece.
And every organic post is a live test with a real audience. Analytics show which videos, topics and people perform. Your marketing team boosts the winners as paid ads, or downloads them and recuts them into new creative. You stop paying to find out what works.
- A daily stream of authentic video, with no creator fees
- Real audience data on every piece before you spend a dollar
- Boost winners directly, or download and recut them
- Fresh creative every week, so ads never go stale
Built for marketing
Everything your team posts, in one place.
One approval queue.
Review, edit or reject before anything goes live.
On brand by default.
Your logo, colors, links and templates on every video.
Analytics across the team.
See which people, topics and platforms drive reach, leads and ad winners.
A video library you own.
Download any video for ads, your website, email or sales decks.
Built for your team
Your team will actually use it.
A daily prompt tells them what to say. One video, three minutes, done. They build their own reputation and following, which brings them more business, and they see their own results in the app.
Not an agency
No agency. No creator managers. No briefs.
Agency-run employee creator programs rely on specialists to recruit, brief and coach every creator, and they are priced for enterprise budgets. Agent Craft replaces that with software: daily prompts, automatic editing and posting, and one approval queue. You run the program in minutes a week, at a fraction of the cost.
The founder
Built by people who live on video.
Mark Hadfield, founder. Mark's own videos reach nearly 200,000 views a month.
The pilot
Start with a pilot. Prove it with your own team.
- Onboard 15 to 20 team members
- 60 days, $1,500 flat, fully credited toward your rollout if you sign within 30 days of the pilot ending
- We set up your ideal customer, positioning, templates and CRM connection
- We agree success criteria upfront, such as 60% of the team posting weekly and a lead target
- You name an internal champion, and the whole pilot group is invited in week one
- At the end, you see posting rates, reach, leads and top-performing videos by person, and decide on the numbers
After the pilot, $95/month for the first seat and $75 for each additional seat. Volume pricing for larger teams. Smaller team? Start a free 30-day self-serve trial, no card required.
Start a pilotFAQ
Common questions
Will your team really do it?
Yes. At a national aesthetics company with 400+ nurses, two in three invited nurses post daily. It takes three minutes, the app tells them what to say, and they post because it builds their own reputation and business.
How much is the pilot?
$1,500 for 60 days with 15 to 20 team members. Every dollar is credited toward your rollout if you continue.
What if someone says something off brand?
Nothing posts without approval. Your marketing team can edit or reject any video.
Does your team need marketing or video skills?
No. Prompts, editing and posting are handled.
Can we use the videos in ads?
Yes. Every video lives in your web app to boost or download. Analytics show which ones performed, so you only put spend behind proven winners.
How is this different from paying for UGC?
UGC creators charge for every video. Your team produces video every day at no cost per piece, and it comes from people your customers actually deal with.
How is this different from an EGC agency?
Agencies run your program with specialists and charge accordingly. Agent Craft is software. Your team records, and the platform does the rest.
Which platforms?
TikTok, Instagram, YouTube, LinkedIn, X and Facebook.