Created from a single voice note with Agent Craft
Here's a question worth sitting with: how many AI content tools have…
Here's a question worth sitting with: how many AI content tools have you signed up for in the last year that you actually use every day? Most of them are going to fail. Not because the models are bad. The models are good enough. GPT-4, Claude, Gemini, Grok, pick one, they're all capable. That's not the problem. The problem is that nobody's actually going to use them. I learned this building AgentCraft. The model is a commodity. That's the uncomfortable truth the people building these tools don't want to say out loud, because if the model is a commodity, then what exactly are they selling? The real moat is distribution and domain. Two things. Not the model. Distribution means making the tool so frictionless that someone genuinely busy actually picks it up every single day. For us that's a two-minute voice note. Your phone. You record it. That's the whole interaction. A busy founder can do that. They won't open a dashboard, fill in a brief, choose a tone, select a format, and hit generate. That's not a product, that's homework. Domain means knowing what to say on LinkedIn to build credibility with the right buyers. It means generating content that converts, not just content that exists. A lot of tools can produce content. Almost none of them know what content actually moves the needle for a B2B founder trying to close clients. AI without those two layers is just a faster way to produce stuff nobody reads. The model is the starting point. Distribution and domain are the business. Most of the tools being built right now have the first thing and neither of the other two.
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