Creation material
You were never out of ideas. You were out of questions.
Thirty questions to answer out loud, two minutes each. A blank screen is the worst instrument ever devised for retrieving what a person knows. Asked a good question, the same person talks fluently for two minutes without pausing. There is a working timer below and one of the questions. Try it before you decide.
30 questions · 2 minutes each · a quarter of material · free
Five of the thirty · no email required
Two minutes. Talk out loud. Nobody is listening.
Open the voice memo app on your phone, hit start below, and answer. This page records nothing and uploads nothing. The point is not the recording. The point is finding out how much you have to say when somebody asks properly.
What does everyone in your field get wrong about the thing you do best?
2:00
Get your phone out first. Talking to a timer with no recorder running works, but it is considerably less useful afterwards.
Nothing on this page accesses your microphone. It is a countdown.
Inside the pack
Thirty questions across five buckets
Not a list of thirty interchangeable questions. Each bucket does a different job, and the mix is what makes a quarter of publishing add up to something rather than accumulate.
Reach
Observations a stranger can follow without knowing who you are. These find you new readers, and they work by describing a situation somebody recognizes from the inside rather than by being clever.
Authority
Proof you can do the thing. Fewer readers on purpose, and they are the right ones. Authority content is not about being impressive, it is about being checkable, which is a different and much easier target.
Conversion
The offer, said plainly, once. Skip this bucket entirely if you are building for career security rather than pipeline. If you are building for pipeline, these are the six people avoid and then conclude do not work.
Human layer
The person behind the expertise. This is the bucket senior people cut first, and cutting it is what makes a feed read like a slide deck. Not oversharing: small, specific, slightly unflattering.
Wildcards
Four that belong to no bucket and reliably produce material people did not know they had. One asks what is annoying you this week and instructs you to be petty about it, which produces the most usable recording in the pack.
Get the pack
Thirteen pages, thirty questions, nothing held back
- All thirty questions across the five buckets, each with one line on why it works
- The five rules for recording an answer that is actually usable afterwards
- The complete method for turning two minutes of talking into a published post, step by step with honest timings
- What not to do with each bucket, which is where most of the failure happens
- The full time ledger for running all thirty by hand
Get the playbook
Where should we send it?
Thirty questions to answer out loud, two minutes each, across the five kinds of post that matter. You were never out of ideas, you were out of questions.
One email with the download, and whatever you choose to receive after that. No sequence starts without you opting into it.
The questions are yours to keep and to use however you like, including with somebody else’s system.
The honest part
One hour of thinking. Twenty-two and a half hours of desk work.
Thirty questions at two minutes each is one hour of talking, and that hour is the whole of the valuable part. It is also the only part that requires you specifically. Here is what happens after the recording stops.
Per post, by hand
Agent Craft’s own time estimate, not a published statistic. Every other honest cost in this library is a cost of judgment: deciding a position, holding a lane, catching your own drift. This one is not. It is twenty-two and a half hours of transcription, trimming and formatting attached to sixty minutes of the only thing you were ever uniquely able to contribute. Most people who abandon publishing do not run out of things to say. They run out of appetite for the twenty-two and a half hours.
Agent Craft
The two minutes of talking is the entire job
The pack works exactly as written and you can run all of it yourself. The questions are yours to keep either way. What Agent Craft sells is the twenty-two and a half hours above.
- You record one of these questions out loud. What comes back is finished content built from what you actually said
- Published across LinkedIn, X, TikTok, and YouTube, each one re-formed for that platform rather than pasted into it
- Nothing is written that you did not say, because the specifics can only come from you and inventing them is how content stops being yours
- Your positioning is enforced on every draft before you see it, including your banned words and the topic you decided not to build on
- You approve every piece before it ships, which is the point rather than a limitation
30-day free trial · no credit card required
Before you ask
Reasonable questions
I hate the sound of my own voice.
Almost everybody does, and it is a reliable reason to abandon this in week one. You do not have to listen to the recording. You have to transcribe it, and you can read a transcript without ever playing the audio. Several people who write well from voice notes have never once listened back to one.
What do I record on?
The voice memo app already on your phone. Nothing else is needed and nothing else is better for this. Record while walking rather than at your desk, because at a desk people perform and walking they talk, and the difference is audible in the first recording.
Do the questions run out?
The pack does not expire. The same question asked in November produces a different answer than it did in July, because you will have done different things in between. Question sixteen and question twenty-seven in particular are answerable again every few weeks and produce new material each time.
Is thirty questions really a quarter of content?
Roughly ten weeks at three posts a week, which is most of a quarter. Some answers produce two posts, a few produce none, and the arithmetic holds up in practice. What it does not do is remove the twenty-two and a half hours in the ledger above, which is the honest constraint.
Who is this not for?
Anyone who would rather write than talk, since the whole method assumes the opposite. And anyone looking for content to be produced for them from nothing: every question here needs your actual experience as the input, and a pack of questions is useless to somebody with nothing to say.