The doctrine
Most lead magnets are brochures with a download button
Six rules, and an asset that obeys all six of them or disproves itself. Grade your own magnet below, in your browser, and find out which rule is costing you the most. Nothing you answer is stored or attached to you.
11 pages · 6 rules · free · nothing withheld
Six questions · no email required
Grade the magnet you already have
One question per rule. Answer honestly rather than generously, since nobody sees this and a flattering score buys you nothing.
The honest part · rule three, obeyed
What building one of these actually costs
Rule three says publish the honest cost, so here is ours for a single magnet built to this doctrine. It is on the page rather than in the PDF, because gating the ledger would break the rule the ledger is demonstrating.
Agent Craft’s own estimate, not a published statistic. Most abandoned magnets are abandoned in the writing, which is the one line above that cannot be shortened without breaking rule one.
Get the guide
Eleven pages, six rules, everything on the page already included
- The full argument for each rule, with its test and what breaking it costs
- The repel test as a three-part worksheet
- The value split table: what goes on the page and what goes behind the gate
- The portfolio evidence page, showing the doctrine applied across real assets
- Where people actually abandon a build, and what to do about it
Get the playbook
Where should we send it?
Six rules, and an asset that obeys all six of them or disproves itself. Grade your own magnet and find out which rule is costing you the most.
One email with the download, and whatever you choose to receive after that. No sequence starts without you opting into it.
Agent Craft
The doctrine is free. The twenty-one hours are the product.
Every rule in this guide works by hand and the ledger above is what running it costs you. Agent Craft turns a voice note into the content that feeds a magnet like this, in your voice, across LinkedIn, X, TikTok and YouTube, and collects the people it brings in.
Start your free trial30-day free trial · no credit card required
Before you ask
Reasonable questions
Does the grader store my answers?
No. It scores in your browser, nothing is sent anywhere, and the score is not attached to your email if you download the guide. We record which band results land in, and nothing else. Your score is yours.
My magnet scored badly. Is it worth fixing or starting again?
Fix the weakest rule first, which is the one the grader names. Most low scores come from one or two rules rather than all six, and the fixes are usually additive: publish the ledger, name the situation, put the whole method in. Starting again is rarely the answer.
Six rules seems few.
It is. Most published advice on this runs to twenty checkpoints, which is how nothing gets fixed. Six is what survived the cut, and each one is load-bearing enough that breaking it alone will sink an otherwise good asset.