The playbook
Build a reputation that belongs to you, not your employer
Fifteen pages covering the whole build: the two reasons a senior professional does this, the positioning that keeps it coherent, the four kinds of post and the mix, the ninety days it honestly takes, and a profile checklist to tear out. Sort yourself on this page first. It takes two minutes and it changes what you read.
15 pages · free · no reach tactics, no follower targets
Start here · no email required
There are two honest reasons to do this, and they need different plans
Most advice fails because it treats these as the same job. They are not. Pick the sentence you would rather be true twelve months from now. Not the more ambitious one. The one you would actually rather have.
The second decision
Every post does one of four jobs
Publishing consistently and getting nothing is almost always a mix problem. A quarter of posts that all build trust will not bring you new readers. A quarter of posts that all reach new people will not convince any of them of anything.
| Bucket | Its job | A · Insurance | B · Pipeline |
|---|---|---|---|
| Growth | Get discovered | 40% | 35% |
| Authority | Build trust | 40% | 35% |
| Conversion | Ask for the business | None | 20% |
| Personal | Deepen connection | 20% | 10% |
Read the ratio as a month rather than a week. Over any four weeks you want the relevant buckets represented in roughly these proportions. Checking takes two minutes and catches the drift that happens to everyone, which is almost always toward authority content, because authority content is the most comfortable to write and the least likely to reach anybody new.
The part that decides whether you should start
Forty to fifty posts before you can judge any of this
90days · 40 to 50 posts · 2 to 4 hours a week
This number is on the landing page rather than buried on page eleven, because it is the single most useful thing we can tell you and because it will send some people away. That is the correct outcome. Anyone who reads it and decides against starting has saved themselves a wasted quarter, and we would rather lose them here than in week three.
Weeks one and two go better than expected, because your existing network turns out. Week three is where the numbers fall and where almost everybody quits, without ever deciding to. Weeks four through eight feel like talking to an empty room. The first real signals arrive somewhere around week nine, and they arrive one at a time rather than as a spike.
Inside the playbook
Fifteen pages, six parts, all of it executable by hand
Nothing here is held back to make a case for buying anything. The method is complete, and the last page is honest about what running it yourself costs.
- The complete method, nothing withheld and nothing reserved for a follow-up sequence
- The profile checklist as a tear-out page
- The thirteen-week plan with the post mix for each week
- The honest time ledger, which is the page most guides leave out
Get the playbook
Where should we send it?
The two reasons to build a reputation, the positioning that makes it coherent, the four kinds of post, and the ninety days it honestly takes.
One email with the download, and whatever you choose to receive after that. No sequence starts without you opting into it.
The honest part
Nothing in the playbook is difficult. That was never the problem.
Every part of this method works and you could run all of it yourself starting this afternoon. What it costs is not skill and it is not money. It is the same block of time, every week, through the quarters when you have nothing to say and no interest in saying it.
Doing it by hand
The full ledger, itemized
Agent Craft’s own time estimate, not a published statistic. Two to four hours is not a lot until you count the weeks. Most people who stop do not stop because the method failed. They stop in week three, quietly, during a bad month, and find out eighteen months later what it cost them.
Agent Craft
Same method. A fraction of the hours. Still unmistakably you.
Agent Craft runs this entire playbook as a system. You record a two-minute voice note a week. Your views, your language, your judgment, because the specifics can only come from you. What comes back is finished content in your voice, on your lane, published across LinkedIn, X, TikTok, and YouTube, in the weeks you had plenty to say and the weeks you had nothing.
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Before you ask
Reasonable questions
Is this actually free, or is it the first step of something?
Free, and complete. The method in those fifteen pages works by hand and the playbook says so on the last page, where it prints the honest number of hours running it yourself takes. We sell the hours. We do not sell the knowledge, partly because we could not: none of this is secret, it is just rarely written down in one place with the uncomfortable parts left in.
Why is there so much on this page before the email field?
Because the self-sort and the ninety-day number are the two things most likely to change what you do, and gating them would mean the people who needed them most never saw them. It also means anyone who reaches the form has already read the commitment and decided to continue anyway, which is a considerably better list than a bigger one.
Is this LinkedIn-specific?
Mostly, and deliberately. LinkedIn is where recruiters, peers and referrals actually check, which makes it the surface that matters for both motives. The positioning, the bucket mix and the ninety-day expectation transfer anywhere. The profile checklist is written against LinkedIn surfaces.
Who is this not for?
Anyone early in a career, since it assumes you have accumulated enough to have a point of view worth publishing. Anyone looking for reach tactics, posting-time optimization, or follower targets, none of which appear anywhere in it. And anyone who wants results this month, since the fourth section explains at some length why that is not available.
Do I have to pick a motive to get the playbook?
No. The self-sort is above the form and works without an email. If you skip it, the playbook contains the same sort on page four and asks you to do it there instead, because everything after it depends on the answer.