If you lost your job tomorrow, how fast would your network respond?
Most senior professionals have never actually checked. Fifteen questions, four dimensions, one honest score. You will know within four minutes whether your reputation is an asset you own or a benefit your employer currently provides.
Your visibility lives inside your employer
You are known, respected, and consulted. Almost all of that recognition sits behind a badge, an internal directory, and a work email address. It is real, it is earned, and it is not portable. The people who could hire you next cannot see any of it.
The network went quiet without anyone deciding it should
Nobody chooses to let their network lapse. It happens through three busy quarters in a row, and the discovery comes at the worst possible moment: you need the network on the same week you first message it in two years.
The record of your thinking is internal
Your best frameworks are in decks. Your best judgment is in meetings nobody outside the company attended. A stranger evaluating you has your job title, your tenure, and very little else to go on.
The fix reads as self-promotion, so it never starts
The strongest barrier at this level is not time. It is the fear of sounding like someone who posts about their own excellence. That fear is well-founded, which is why the method matters more than the effort.
Four dimensions, because insurance fails one clause at a time
A high score in one dimension does not cover a zero in another. Being findable is worthless if nobody would answer. A live network is worth less than it should be if nothing public explains what you are good at. The audit scores each separately and names the one costing you the most.
Whether the right person can find you, and whether what they find makes the case. This is the cheapest dimension to fix and the most commonly neglected, because a profile written for your current employer reads as a job description rather than a claim to expertise.
Not how many connections you have. Whether they would answer. A network is measured by response rate under real conditions, and the reliable predictor of that response is whether your last contact with someone included an ask or an offer.
Whether there is a public record of how you think. Reshares and company news do not count, because they demonstrate access rather than judgment. The question is whether a stranger could state your position on something contested in your field.
Whether any of it is yours. Audience, material, and contact route all default to the employer unless you deliberately build otherwise, and the default only becomes visible on your last day, when it is far too late to change.
Fifteen questions. Answer them honestly or do not bother.
There is no scraping and no lookup. The audit runs on what you tell it, which means an optimistic answer produces an optimistic score and helps nobody.
Question 1 of 15, Findability. Someone senior in your field searches your name today. What comes up first?
Nothing in the audit is difficult. That was never the problem.
Every action the audit recommends is something you could do yourself this afternoon. The method above is complete and it works. What it costs is not skill and it is not money. It is the same block of time, every week, through the quarters when you have nothing to say and no interest in saying it.
What holding a covered score actually takes
Agent Craft's own time estimate, not a published statistic. Two hours a week is not a lot until you count the weeks. Most policies do not lapse because the work was hard. They lapse in week six of a difficult quarter, quietly, and the person only finds out what it cost them eighteen months later.
The premium is the weekly visibility. We pay it.
Agent Craft is the same method above, run as a system. You record a two-minute voice note. Your views, your language, your judgment. It comes back as finished content in your voice and goes out across LinkedIn, X, TikTok, and YouTube, week after week, including the weeks you had nothing.
- Strategy included, guided by a marketing lead with twenty years running global brands, so the content has a direction rather than a schedule
- Your voice notes become your library, which compounds instead of disappearing into a feed
- A personal brand CRM collects the people your content brings in, qualifies them, and nurtures them by email, which most personal brand consultants do not offer at all
- Nothing is written that you did not say. The views stay yours, which is the entire point of building a reputation in the first place
Reasonable questions
Does this look at my actual profile?
No. Nothing is fetched, scraped, or looked up. The audit scores the fifteen answers you give it, and it runs in your browser. Tools that scrape a profile to produce a verdict carry a legal exposure we decided not to take on, and they are also worse: a scraper can see what your headline says, but it cannot tell you whether ten senior contacts would reply to you this week.
Why is there an email step before the results?
Because the audit costs us something to build and maintain, and because it is how we know who found it useful. What we do not do is split the results. Everything you scored appears on the page the moment you submit, with nothing reserved for a follow-up sequence and nothing locked behind a call.
I scored badly. Is that recoverable?
Almost always, and faster than people expect, because the findability dimension responds within a week and it is the one strangers judge you on first. The dimension that takes real time is visibility, since a public record of your thinking cannot be built retroactively. That is the argument for starting during a quarter when you do not need it.
Is this only for people who are about to be laid off?
It is most useful for people who are not. An audit taken during a stable quarter gives you nine months to fix things quietly. An audit taken the week after a restructuring announcement gives you an accurate picture and no time to act on it, which is a considerably worse experience.
Who is this not for?
Anyone early in a career, because the questions assume a network that could respond and a body of work worth publishing. Anyone looking for a growth or pipeline tool, because there is nothing about lead generation here on purpose. And anyone hoping for a flattering number, since the questions were written to be uncomfortable and they generally succeed.