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Most brands I stepped in to help this Black Friday still had no spend…
Most brands I stepped in to help this Black Friday still had no spend targets or efficiency ranges locked when I arrived. There is still time to fix it. Your spend targets come first. High competition means you can easily miss the budget required to deliver the sales you need. Use last year's demand curves by day and time to set a baseline. Then check hourly or bi-hourly so you can adjust and actually spend through the full allocation. Efficiency metrics matter just as much. Getting through the spend means nothing if the customers you acquire fall below the LTV to CAC benchmark you set once you account for the payback period. Know your ideal number and the lower range you can accept because those customers will pay back over time. Set both targets before the week starts. Found this useful? Repost it to your network and follow for more Juan Mouton, CMO, Preparing you for Series A Personal Brand Powered by Agent Craft
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