Qualify
Which conversations deserve your Tuesday morning
A manual framework for sorting personal-brand inbound: three axes, six points, three bands, and the craft of the generous no. Complete on delivery, with nothing held back for a follow-up.
11 pages · 3 axes · free
The model · no email required
Three axes, and the veto that keeps you honest
When a personal brand starts working, inbound becomes a queue, and left alone the queue gets sorted by recency, likability and message length. None of those correlate with the conversations worth having. Score instead, on exactly three axes, zero to two each.
Fit
Are they the person your positioning names? Not impressive, not pleasant. Named. Fit is the axis people fudge most, because interesting outsiders are flattering, and flattery scores itself.
Intent
What their behaviour shows they want. Words are cheap and warm; behaviour is expensive and honest. Read the trail: what they read, downloaded, asked, and how specific the ask was.
Readiness
Timing and means. The right person with real intent can still be two budget cycles away. Scored from visible signals only, never from interrogation.
The fit veto: a fit score of zero caps the lead at the release band regardless of the other axes. High intent from the wrong person is still the wrong conversation, and it is the most dangerous kind, because enthusiasm is persuasive and the calendar fills either way.
Also free
The three bands
Add the scores. The total lands the lead in a band, and the band names the move.
5 to 6 · Pursue now
Reply within the day, generously and specifically. Rare by design: if most leads land here, your fit scoring has gone soft.
3 to 4 · Nurture
Warm reply, no proposal. Their behaviour generates the evidence the score was missing. Re-score when something changes.
0 to 2 · Release, warmly
One kind message: real value, the alignment named, a door left open. Never a release by silence.
The playbook
What the eleven-page scorecard adds
The axes and bands above are complete and yours. The playbook is the execution depth:
- The full zero-to-two rubric for each axis, so two different Tuesdays produce the same score
- What counts as trail: the four intent signals worth a minute of assembly
- Readiness triggers you can see from outside, and the moves that read as sales machinery, named
- The band moves in detail, including when nurture beats pursuit for a good lead
- Releasing warmly: the three principles of the generous no, and the one-message shape
- The printable one-card scorecard with two worked examples
- The triage checklist and the honest time ledger
Get the playbook
Where should we send it?
Three axes, six points, three bands, and the fit veto that keeps you honest. Two minutes per lead, which is the only cadence that survives a full calendar.
One email with the download, and whatever you choose to receive after that. No sequence starts without you opting into it.
The closer · stated once, plainly
The scoring takes two minutes. The bookkeeping takes the quarter.
Everything in this scorecard works by hand: the axes, the veto, the bands, the warm release. Run it on paper and it will sort your inbound better than mood ever did.
Agent Craft’s personal brand CRM runs this scoring for you, qualifying every captured lead against your positioning and routing each band correctly, pursue, nurture, or release, without a spreadsheet in sight. The judgment stays yours. The bookkeeping stops being a job.
Time is the offer. Authenticity is the guarantee. The knowledge is free either way.
Start your free trial30-day free trial · no credit card required
Before you ask
Fair questions
The axes and bands are free on this page. What is the email buying?
Depth, not frame. The page gives you the model; the playbook gives you the rubrics that make scoring repeatable, the warm-release method, the printable card, and the worked examples. If the model alone sorts your inbound, take it with our compliments.
Why only three axes? Every sales methodology has more.
Because a framework nobody runs is worth exactly nothing. More axes produce more precision in theory and less scoring in practice. Three questions take two minutes, and two minutes is a habit that survives contact with a full calendar. This is qualification for a person, not a sales team.
Is releasing leads not just leaving money on the table?
The opposite. Holding the wrong conversations is paid for by your best prospects: every hour in a call that was never going anywhere is an hour taken from the lead your positioning was built to attract. The release band protects the pursue band. That is its entire job.
What happens to my email address?
It receives the scorecard immediately and, occasionally, other playbooks from this series. Nothing is sold, shared, or drip-fed. One click ends it, and the link is in every email.