Created from a single voice note with Agent Craft

Twenty percent of employees drive the results in any business. The…

Twenty percent of employees drive the results in any business. The other eighty percent are mediocre at best. I've run six companies and seen it play out every time. A players have options. They can work anywhere. The question is how you make sure they choose you. Posting a job ad is the obvious move. What actually happens is you get flooded with hundreds or thousands of resumes from B and C players. Most of those resumes are written by AI now, and the screening is done by AI too. No human is reading them. Then you still have to run interviews with people you know nothing about. A better approach is to post consistently on your own social media. Talk about how your business actually works. Share your philosophy. Show the culture and what happens behind the scenes. A players notice that kind of content. They come to you. They comment or send a DM because they know how to get in the door. If you need someone specific right now and the comments are quiet, just say so in a video post. You will hear from strong candidates who already have their own followings. You can judge their ability directly from what they post. Building that audience is the single best step in your hiring process right now. The alternative keeps delivering the same weak results.