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If you're a business person who wants to grow a personal brand but…

If you're a business person who wants to grow a personal brand but isn't sure how to start, here are three things you can do this week. First, decide what you want to be known for. A point of view drawn from your own experience. Ask yourself what you'd consistently say about your work at a dinner party. Second, open accounts in your name and face on the platforms you care about. Don't hide behind a company logo. Third, post every day. Those three steps will get you moving.