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Read the first line of any post and ask: could you have predicted the…

Read the first line of any post and ask: could you have predicted the second? If yes, you're reading filler. Most LinkedIn posts fail that test, and it takes about two seconds to run. "Thrilled to announce I've joined..." tells you nothing you couldn't guess. The professional equivalent of clearing your throat. Here's a sharper way to judge whether a post earns attention. Forget the polish and the formatting for a second. Does it say something the writer would only say if it were true? Specifics are hard to fake. "We rewrote one email and trial-to-paid moved" carries weight because someone measured it. Vague uplift language carries none. Does it commit to a claim, or hedge every sentence into mush? "It can be argued that content may sometimes benefit from" is a person saying nothing while sounding busy. Does the rhythm move? Real writing has short sentences next to long ones. Uniform paragraphs, every one the same tidy length, that's the shape of something generated to fill space rather than to make a point. Predictable line two, hollow claims, dead-flat rhythm. Any one of them and you can skip the post. Someone wrote it to be seen, not to say anything. So run it on your own last post. Read line one. Could you have predicted line two? If you can, rewrite it until you can't.