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ROAS looks great on a dashboard. But if the cohort you acquired stops…

ROAS looks great on a dashboard. But if the cohort you acquired stops paying at month 8, what did that number actually buy you? Juan Mouton, Fractional CMO preparing you for Series A Personal Brand Powered by Agent Craft

Juan MoutonAug 13, 2026Published to X (Twitter)View original ↗

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