Created from a single voice note with Agent Craft
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Medium hit 1M paid members, and still nearly went under. The…
Medium hit 1M paid members, and still nearly went under. The publishing model is broken, and something new has to replace it. #publishing #contentcreators #mediumapp #substack #aigeneratedcontent #creatEconomy
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- ThreadsA manufacturing company handed their marketing to an agency and got a few dozen followers per account, zero engagement, posts that read like ads. After switching to Agent Craft: real founder takes, multiple posts a week across every channel. Same company. Different result.
- InstagramA couple hours a week. That's what content used to cost the teams we work with. Writing posts for LinkedIn, X, and Instagram, then editing, then second-guessing, then posting late anyway. Now it's 15 to 20 minutes of voice notes. That's the real number from the first week SMB teams start running Agent Craft. You get a prompt tied to a live campaign. You talk through your thinking. The platform does the rest, and by the end of the week your whole calendar is polished and sitting there ready for review. Here's the part that trips people up. Most AI content tools ask you to paste an input and grind through iteration after iteration until something feels right. Agent Craft doesn't work that way, because your brand's strategy and campaign context are set before anything gets written. The output already fits your goals the first time through. The broader research backs the scale of the shift. Teams folding AI into their marketing workflow report saving 20-plus hours a week, moving from building content from scratch to reviewing what's already drafted. If you're an owner or a VP who keeps meaning to show up in your company's content but never finds the room, that's the gap this closes. A few minutes of talking beats two hours of typing you'll never get around to. Tell us where your content time actually goes right now. We're curious where the real drag is.
- LinkedInPeople are six times more likely to follow a person than a company page. Sit with that for a second. Your buyers don't want to follow your logo. They want to follow the human who runs the place. The one with actual opinions about where the industry is going. Here's where the personal branding industry gets it wrong. They treat a founder's LinkedIn as a performance. Polish the profile, buy the followers, post the motivational quote. Generic content dressed up as a person. The real material was inside the company the whole time. The founder's take on a deal that went sideways. What a manufacturer told your ops lead last week. A customer's offhand comment that reframed how you price. People follow that. And trust travels through a person before it ever reaches a company account, which is what actually earns you the sale. So here's the question that matters. Whether your best thinking ever makes it out of the building. Because it already happens out loud. In the room, with a customer or a supplier or your own team. Most execs don't lose that thinking because they doubt it's worth sharing. They lose it because they can't find 90 minutes to write a single post, and the idea evaporated somewhere between the two meetings where it showed up. A voice note doesn't have that problem. Say the thing once, out loud, and it's captured before it's gone.
- BlueskyGhostwriting for personal brands is overrated. Nobody wants to pay $3k–$10k a month, and Claude and ChatGPT already do the core job for free. Every tier of that industry has a problem. The people who'd benefit most aren't even in the room. The whole structure is unstable.
- X (Twitter)I killed a campaign that was working fine because a new quarter itched. Short-term attribution models will collapse the very thing you're actually building. Juan Mouton, Fractional CMO preparing you for Series A Personal Brand Powered by Agent Craft
- LinkedInI am experimenting with a new feature for Agent Craft. It’s really simple: I think that comments, likes and shares are antiquated. I think we could create a much more useful feedback mechanism for everyone using simple voice notes (just like Agent Craft helps create content). If you have been reading my content and have some feedback for me, record your thoughts here. mark.agentcraft.me/feedback I will report back soon on the results and show a video of the full feature on my end so you can see how it all works.