Created from a single voice note with Agent Craft
LinkedInAlso on Bluesky, Threads, X (Twitter), YouTube, Instagram and TikTok
Agent Craft just crossed a million views in sixty days. It came from…
Agent Craft just crossed a million views in sixty days. It came from our earliest customers. Most of those accounts are brand new. They signed up and started posting right away. A million people saw the output. The pattern is clear. Content from real team members drives far more engagement than posts from corporate accounts on Facebook or Instagram. We are seeing comments, shares, and saves that corporate pages rarely generate at the same volume. People respond to individuals with names and faces. They do not respond to faceless brand pages. I am proud of the number. It is early, and it shows we have found a workable path for SMB marketing. If your social media results have felt flat and you want to test a different approach, take a look at Agent Craft. Book time on my calendar if you want a quick demo. It will not cost much and it will not pull your team away from their work. Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
Mark HadfieldSep 10, 2026Published to Bluesky, Threads, X (Twitter), YouTube, Instagram, TikTok and LinkedInView original ↗
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- LinkedInWriting was never the hard part of content. Thinking was, and that's the part everyone hands to the AI last. Here's a mistake we watch companies make with AI content, over and over. They point the tool at the wrong problem. The assumption is that writing is the hard part, so they hand the AI a blank page and ask it to fill it. What comes out is the stuff already dragging LinkedIn down. "I'm thrilled to announce." "I want to welcome Sarah to the team." Sanitised, hollow, and instantly forgettable. Most posts fail before a word gets written, because nobody did the work underneath them. Who's the audience, actually? What tone fits the person publishing? What's the goal of this specific post? Skip that and no amount of clean prose saves you. You get grammatically correct noise. That foundational work is what a good marketing team is supposed to do and almost never does consistently. It's tedious. It doesn't feel like output. So it gets skipped, and the content sits on top of nothing. Get that layer right and the writing follows. So if your AI content reads flat, a better prompt won't save it. Look at what the tool understood about your audience before it started typing. That's usually where the failure lives.
- FacebookHere's a shortcut worth stealing: stop writing content and start talking it out. Most teams block off a couple of hours a week to write posts for LinkedIn, X, and Instagram. One SMB team cut that down to 15 to 20 minutes of voice notes. Same output, whole week of content ready to review and ship. The difference is the medium. Talking is faster than typing, and it sounds more like you. The setup that makes this work splits into two jobs. An admin (usually the VP of marketing or a content manager) gets a dashboard with everything in one view. Contributors just get a prompt tied to a campaign, record a quick voice note answering it, and Agent Craft turns that into on-brand content across every social destination. The reason executives skip content isn't ego. It's time. Nobody with a company to run wants to sit and draft LinkedIn posts. But most people can answer a good question out loud while they're between meetings. If you're an owner who keeps meaning to show up online and never finds the hours, that's the gap this closes. What's the last thing you talked through easily but never wrote down?
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- LinkedInLinkedin is a dying platform, and most people hate it. When LinkedIn first came to be, it was a place to document your employment history and became an online resume. It was only later in its evolution that it introduced a social feed, copying Facebook and others. That social feed worked for a time and became full of business content from people looking to advance their careers. Although people were always cautious about what they posted because they worried about their business reputation, it was always a little sterile. Since AI come along, LinkedIn has entered an identity crisis. The content is still sterile, but now the majority is AI-generated, and people hate it for its lack of authenticity. Even worse, it's a place where you're constantly propositioned by people trying to sell you something. It's like an AI-generated version of your email inbox. Not a place that anyone really wants to be. So what does the future hold for Linkedin? The product team is pushing back against AI-generated content with the "sounds like AI" feature, but that is just another way to kick the users who are creating content because they're not going to stop using AI. That's for sure. Much of their revenue comes from premium subscriptions in order to contact others and try to sell them something. And that's not going away either. Overall, we see a wholesale rejection of in-authentic content. And this is not a difficult thing to deliver: simply be yourself. Real human derived thinking is required. Massive scale of AI generated slop is not. One telling sign is that the younger generation hardly bothers to even create Linkedin accounts. There is a reason that TikTok has become such a massive cultural influence, and the LinkedIn product team should take note. What are your thoughts on the future of Linkedin?