Created from a single voice note with Agent Craft
TikTokAlso on X (Twitter), Instagram and YouTube
Mark Hadfield has built six companies using the same repeatable…
Mark Hadfield has built six companies using the same repeatable process, and the final product almost never matches the original idea. Here's why that's a good thing. #startups #founderadvice #entrepreneurship #agentcraft
More content from Agent Craft
- LinkedInWriting was never the hard part of content. Thinking was, and that's the part everyone hands to the AI last. Here's a mistake we watch companies make with AI content, over and over. They point the tool at the wrong problem. The assumption is that writing is the hard part, so they hand the AI a blank page and ask it to fill it. What comes out is the stuff already dragging LinkedIn down. "I'm thrilled to announce." "I want to welcome Sarah to the team." Sanitised, hollow, and instantly forgettable. Most posts fail before a word gets written, because nobody did the work underneath them. Who's the audience, actually? What tone fits the person publishing? What's the goal of this specific post? Skip that and no amount of clean prose saves you. You get grammatically correct noise. That foundational work is what a good marketing team is supposed to do and almost never does consistently. It's tedious. It doesn't feel like output. So it gets skipped, and the content sits on top of nothing. Get that layer right and the writing follows. So if your AI content reads flat, a better prompt won't save it. Look at what the tool understood about your audience before it started typing. That's usually where the failure lives.
- FacebookHere's a shortcut worth stealing: stop writing content and start talking it out. Most teams block off a couple of hours a week to write posts for LinkedIn, X, and Instagram. One SMB team cut that down to 15 to 20 minutes of voice notes. Same output, whole week of content ready to review and ship. The difference is the medium. Talking is faster than typing, and it sounds more like you. The setup that makes this work splits into two jobs. An admin (usually the VP of marketing or a content manager) gets a dashboard with everything in one view. Contributors just get a prompt tied to a campaign, record a quick voice note answering it, and Agent Craft turns that into on-brand content across every social destination. The reason executives skip content isn't ego. It's time. Nobody with a company to run wants to sit and draft LinkedIn posts. But most people can answer a good question out loud while they're between meetings. If you're an owner who keeps meaning to show up online and never finds the hours, that's the gap this closes. What's the last thing you talked through easily but never wrote down?
- X (Twitter)Ten percent is the number one researcher put on AI killing us all in the next decade.
- LinkedInLinkedin is a dying platform, and most people hate it. When LinkedIn first came to be, it was a place to document your employment history and became an online resume. It was only later in its evolution that it introduced a social feed, copying Facebook and others. That social feed worked for a time and became full of business content from people looking to advance their careers. Although people were always cautious about what they posted because they worried about their business reputation, it was always a little sterile. Since AI come along, LinkedIn has entered an identity crisis. The content is still sterile, but now the majority is AI-generated, and people hate it for its lack of authenticity. Even worse, it's a place where you're constantly propositioned by people trying to sell you something. It's like an AI-generated version of your email inbox. Not a place that anyone really wants to be. So what does the future hold for Linkedin? The product team is pushing back against AI-generated content with the "sounds like AI" feature, but that is just another way to kick the users who are creating content because they're not going to stop using AI. That's for sure. Much of their revenue comes from premium subscriptions in order to contact others and try to sell them something. And that's not going away either. Overall, we see a wholesale rejection of in-authentic content. And this is not a difficult thing to deliver: simply be yourself. Real human derived thinking is required. Massive scale of AI generated slop is not. One telling sign is that the younger generation hardly bothers to even create Linkedin accounts. There is a reason that TikTok has become such a massive cultural influence, and the LinkedIn product team should take note. What are your thoughts on the future of Linkedin?
- LinkedInIf your marketing team is posting on Facebook and Instagram the way most teams do, you're getting a fraction of the engagement you should be getting from your social accounts. That gap hurts. The math is simple. Personal accounts dramatically outperform corporate ones. People follow people. They don't follow company pages, and they don't care what companies have to say. Who cares about company accounts? Do you follow any? Do you care what companies have to say? No. You follow individuals because they are more interesting. Take three executives or three people on your sales team posting on their personal accounts. Each one reaches audiences your company page never touches. That gap compounds quickly with more team members. The more people sitting on the sidelines, the more potential engagement you are leaving on the table every single day. There's massive upside potential for you as a business owner if you engage your team in team-generated content. It never happened before because it was too hard and too time-consuming. If the team produced content, they weren't selling or doing their real job. But that is all solved now. You're missing out on a massive opportunity if you're not doing this. Building: AgentCraft (dot) ai 10X your social media reach and engagement - ask me how
- YouTubeBetway are restricted on advertising in the UK and regulations are tightening.,So they're targeting Africa instead. Juan Mouton asks the question every marketer needs to answer. #marketing #marketingethics #gambling #africa #responsiblemarketing #agentcraft